The beginning of the era of big data certainly marked the growth of human capabilities: in terms of economic growth, scientific and technological progress, and even ordinary, routine tasks. At the same time, the development of big data has significantly affected everyone's constitutional right to privacy. The article examines various aspects of such influence, as well as analyzes the shortcomings of modern personal data protection laws, due to which they lose their effectiveness in the era of big data
personal data protection, big data, Internet of things, artificial intelligence, digitalization, information technology